Case 12: Cookware Without Heat-insulated Handles Leads to Mass Returns in Middle East Market

• Detailed Explanation: Saudi Arabia local supermarket purchased iron frying pans with full metal integrated handles without any silicone heat insulation cover. Middle East consumers are used to long-time high-fire intense heating during daily cooking. The all-metal handle will conduct heat rapidly and reach ultra-high temperature in a short time, causing easy scald accidents during cooking. Mass end customers returned goods after purchasing, complaining about poor safety performance. The supermarket required full goods replacement and claimed all return and re-delivery freight fees from the Chinese supplier.

Solutions:

1. Upgrade overall handle design for Middle East high-heat market: Equip all cookware with thickened food-grade silicone anti-scald handles.
2. Carry out high-temperature heat conduction test for all handles: Before mass production to fit local high-fire cooking habits.
3. Adopt ergonomic non-slip handle structure: To improve overall product safety and user experience.
4. Mark high-temperature use reminder on outer packaging: Specially for Middle East market to reduce improper use complaints.